Behind the Scenes: Knixwear

Last Tuesday I hopped on the train in Oakville during a snow storm and made my way into Toronto to do something I could officially check off my bucket list: be an underwear model.  

Now when you hear the word "model" I would be the last person that comes to mind.  First off, I'm short, like 5'2 short and I definitely do not possess the quintessential model bod.  That being said, when I was contacted by Canadian company Knixwear to participate in their new campaign for their Evolution Bra I told myself to go for it and be proud to shake my short, athletically built booty in front of the camera. 

If you are unfamiliar with Knixwear; they are a Canadian company that makes amazing bras and underwear geared towards the athletic woman.  Here are the stats:

"Next Level Knickers"

  • Moisture wicking 
  • Quick dry 
  • Odor killing
  • Seamless construction.  Just say no to VPL's
  • Built in leak resistant, absorbant panty liner 

"The World's Most Comfortable Bra"

  • No underwires
  • Bonded construction with 4-way stretch 
  • Moisture wicking & quick dry
  • Fully reversible
  • Anti-odor

Knixwear founder Joanna believes in using REAL women in all her campaigns and to celebrate all different kinds of beautiful.  I am so proud to be able to say that I was part of such a great day with so many amazing women who overcame their fears and dropped their robes to showcase this amazing line of underwear.  Because after all, isn't it time that underwear evolved? 

Written by Natalie With-Seidelin



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